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S y n o
p s i s
If you want to predict the
future with accuracy, only one crystal ball will do: people, by the numbers.
By looking at demographics, we can predict the future. From commercial
to social to political to cultural trends, counting people reveals what will
trend in the next ten years. That's because it's based on what people are
really doing, from fertility to location to aging.
For instance: women are on
the rise in the workforce, shattering glass ceilings. Meanwhile, Generation Y
-- the largest generation in history -- is going to be moving into their own
homes. These are but two of the key changes that will determine fortunes and
futures in the next ten years.
Want to get ahead in your
field? Pay attention to these seven trends:
1. Women: On the Move
2. Immigration: On the
3. Housing: A Shortage
4. Education: More
Students and Different Classrooms
5. Healthcare: An Oncoming
6. Cars: Waning Market
7. Trucking & Shipping:
Strained to the Limits
The truth is, most people
don't count people, even at the most basic levels. And have no idea that there
are 320 million or so of us living in the United States as of now. That
knowledge gap translates into many realms: marketers who don't know how many
consumers there are in specific markets; city planners who don't know how many
housing units to build for the next decade; manufacturers who don't scale
operations to meet rising demands. There are countless questions to ask -- and
the answers as well as the upsides can be found in real numbers. As waves of
generations are born and age, that's what determines our fortunes, and our
futures. With so much at stake, it pays to know, not guess.
B i o
Kenneth Gronbach is an internationally respected demographer who has been able to forecast societal, commercial,
economic, cultural and political phenomena with uncanny accuracy. Ken's unusual blend of marketing savvy and common sense demography, based on twenty years of proprietary demographic study, sets him apart. Ken keynotes all over the United States and does customized demographic research.